Adopting Fourth Industrial Revolution (4IR) technologies for tracking passenger buses in the Bangladesh Road Transport Corporation (BRTC) service presents a multifaceted challenge. Currently, passengers face difficulties in getting real-time information about bus locations, schedules, and available seats. This lack of information leads to inconvenience and inefficiency, affecting the overall public transport experience. The goal is to integrate 4IR technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, to develop a smart tracking system for BRTC buses. This system should provide passengers with accurate, up-to-the-minute information about bus arrivals, departures, and seat availability directly to their mobile devices or via digital displays at bus stops. However, implementing such a system involves overcoming several hurdles. Firstly, there’s the challenge of installing and maintaining the necessary hardware on buses and at bus stops, including GPS trackers and internet connectivity devices. Secondly, the system must be able to collect and process vast amounts of data in real time, requiring robust software solutions and data management strategies. Additionally, ensuring the system is user-friendly and accessible to all passengers, including those who are not tech-savvy, is crucial. In summary, the challenge is to harness 4IR technologies to create a reliable and user-friendly bus tracking service for BRTC, improving public transport reliability and efficiency. This requires not only technological innovation but also a focus on accessibility and ease of use for the public.